How The Trust
Search Works
Bridging the gaps between customer reviews and business ratings.
The Trust Search works on a simple principle: only authentic reviews should power business ratings and guide shoppers. We close the gap between customer reviews and business ratings, because on traditional review platforms, fake reviews easily slip in and make the wrong impression, damaging or inflating the business's reputation and misguiding readers.
Our Dual-Sided Verification Process
Favors Neither Sides, But Benefits Both
Every review—and we mean every single one—posted on The Trust Search undergoes a multi-layer verification process that’s designed to eliminate fake and spammy reviews before they make it to the intended company profile and readers’ screens.
Reviewer Uploads Review With Transaction Proof
A buyer chooses the star rating, describes their experience, and attaches the invoice or receipt that proves that the transaction occurred.
Automated Privacy Protection
Our AI system inspects the attached document to detect signs of digital tampering, such as image generation or editing. At the same time, it redacts sensitive customer details such as their home address.
Manual Human Audit
A trained human auditor reviews the submission. They check language patterns, reviewer's account history, community guidelines adherence, and look for signs of conflict-of-interest content or targeted harassment before approving the review.
Live Publication With Verification Badge
After the dual verification, we let the authentic review contribute to the business’s ranking by publishing it on their profile with a human-verified badge.
How It Works for Buyers
New buyers don’t have to suspect the authenticity of reviews and businesses’ ratings. Customers, on the other hand, can be reassured that their sentiment is not dismissed as inauthentic because it’s verified.
How It Works for Businesses
Businesses can have peace of mind knowing that they only get real reviews that make it through a strict verification system, with the option to dispute reviews that might come across as unfair once published.
How We Guarantee Neutrality
We demonstrate complete neutrality throughout all processes, as a review platform should. Our verification system and policies work in favor of truth only, neither reviewers, nor businesses, and that’s our ultimate goal.
No Paid Star Ratings
Businesses stay in charge of the reviews buyers leave on their profile, but they can never pay to buy ratings or conceal reviews.
Separate Monetization, Separate Moderation
Premium plans grant businesses access to growth tools, but not to ratings because our moderation teams operate independently from sales teams.
Equal Grounds for Startups & Enterprises
Because we separate moderation and monetization, all businesses are subjected to equal verification standards.
Have Questions?
Find answers to frequently asked questions below, or reach out to our team directly for any queries via our contact us page.